Speedo's "Fueled By Water" is a digital and social media campaign designed to celebrate all things water, centering on a series of 16 mini documentaries and one overarching anthem video, that feature 33 individuals – from all walks of life, from the young to the young at heart – who embody an active lifestyle and share a personal connection to the world’s most precious resource. The videos lived in an interactive micro-site.
Awards:
Awwwards, Honorable Mention, 2015
Communication Arts, Webpick of the Week, 2015
The FWA, Site of the Day, 2015
Communication Arts 22nd Annual, Interactive Sports Winner, 2015
Art Direction, Design, Film: Hello Design.
Still Photography,Interview B Cam, Interview Edits: Hajime Himeno
We also created a book featuring the amazing photographs and film stills captured throughout the shoot of the atheletes.
