The use CGI allows you to obtain photorealistic images reducing production time and costs compared to traditional photo set product process. Also allows you to create images of furniture still in production or in design phase and enables considerable flexibility in the composition of furnishing and location. Another benefit is the versatility with which you can assign different finishes and materials to the virtual model without the burden of assembling and disassembling the furnishings. So it's a "green" method! Set can be easily modified and therefore the higher is the number of images realized, the more is the increasing of production and investment optimization.

The client's brief.