“If you build it, they will come.” A lot of web developers and site owners soon discover that this is not the way to go to being on the top search engine placement. To make visitors come to a site, the site has to land on the top page in a search engine query. That’s a challenging feat given the thousands, even millions, of web pages there are on any given topic. It’s a search engine rankings game. And to win, the primary goal is to be on the top search engine placement. Here are some top tips to help you win the game.
Tip 1: Be Strategic with Your Keyword Positioning
First, you have to know the key words and phrases that searchers use to find the kind of information, product, or service that you offer. Next, you have to know how to position these key words and phrases strategically within your site. The most prime position is the title tag. In the SEO game, titles are not about being intriguing, mysterious, or poetic; titles should be strategic. Make sure the most popular keywords are incorporated into your HTML title. It helps if you can use a keyword suggestion tool to make the pickings easier.
Tip 2: Be Relevant with your Content
Do not use titles to trick readers into your site. This wouldn’t land you on the top search engine placement. The title’s promise should be delivered through the content. Readers should find the information they are looking for. It goes beyond just incorporating key words and phrases into the paragraphs, though that is also important. Scatter a healthy dose of key words and phrases in various points in the post. And make sure you use html for the body of your text. Text in graphic form can look attractive, but they prevent search engines from finding relevant content from your site. You can also use a meta tags generator to optimize your content.
Tip 3: Be Creative with Your HTML links
Search engines, as well as your readers, need to be able to crawl through a site using HTML links. Your HTML hyperlinks should help them find their way from the home page through the important sections of your web site, where most of the relevant content is published. Find a good link popularity check tool to help you in building links to your site. The end goal is to be on the top search engine placement and one way to achieve this is solid link building for top search.
Tip 4: Be Smart with Inbound Links
Search engines are wary of sites that abuse and manipulate words just to lure viewers in, so they have devised algorithms to analyze good links. And in this area, quality is far better than quantity. Even though numbers matter, the source site that links to your site should also be good sites with relevant and related content. These sites can successfully reel visitors into your site and increase your top search engine placement. But only if your content are relevant to their information needs will they want to stay in. You can also make use of a broken link checker to help in maintaining your websites.
Tip 5: Be Resourceful with Alternatives to SEO
Take the time and make the effort to smartly analyze your site and make the necessary and creative tweaks that can bring more visitors to your site. In turn, this will surely catapult your website to the top search engine placement in no time. But go beyond SEO. Search engines are not the only paths that lead to your site. Explore and exploit other ways to get visitors to come. Make use of social media marketing through the numerous social networks popping up. Do not underestimate the power of word-of-mouth promotion to produce the viral energy to increase your hits.