Empowering energy users in Australia.
The energy market in Australia has been riddled with doubt and mistrust. Westinghouse wanted to reach out. We devised an OOH and word-of-mouth campaign that would spark discovery, build trust and inspire change. Empowering everyday businesses and families to change the way they consume energy.
Community Events
OOH
Press
Social
In re-launching their solar division in Australia, Westinghouse needed to exponentially increase their market share. They had a small but enthusiastic customer base, which meant an opportunity to take some ground back from the corporate big guns, and a highly manipulated energy market. The message was powerful. Investing in solar is investing in a sustainable future. It’s investing in yourself and your family.
But we needed to increase the attractiveness of doing it. Since 95% of Westinghouse customers had great things to say we needed to amplify their positivity.
We presented a peek into the world of Westinghouse customers. By showing what was already happening behind closed doors, we offered a view of how solar can help give you the power to live better. The campaign featured real customers sharing their stories and galvanizing their communities.
But we needed to increase the attractiveness of doing it. Since 95% of Westinghouse customers had great things to say we needed to amplify their positivity.
We presented a peek into the world of Westinghouse customers. By showing what was already happening behind closed doors, we offered a view of how solar can help give you the power to live better. The campaign featured real customers sharing their stories and galvanizing their communities.
