SCOOT 787 Ultimate Take-Off Campaign
SCOOT was launching their new Boeing 787 fleet in Singapore and the airline wanted to
let everyone know that the '787' is the plane better for travellers—whoever you are.
To speak to SCOOT's varied audience, we transformed SCOOT ads into
a series of quirky comics to highlight key features of SCOOT's Boeing 787.
Our comics feature colloquial Singaporean personas that range from the everyman 'Jetsetter'
to the controversial 'SPG' to the we-all-know-one 'Kanchiong Spider'.
Scoot 787 Ultimate Take-Off Video
Scoot 787 Ultimate Take-Off Key Visuals
