YUK CHOY HIGH SCHOOL 育才獨中

育才独中 SHEN ZHEN DESIGN malaysia design Asia Design school chinese 1983ASIA 华人设计

YUK CHOY HIGH SCHOOL is the high school which was founded by local Chinese in Malaysia. With one hundred years history as the foundation, this school is focus on quality of whole person development. The school has a long history of hiding a lot of exciting stories. These love memories are growing footsteps of children and also the precious of cultivate healthy values. We are the story' is the design point proposed by 1983ASIA. The story is not just about the great spirit of Nanyang Chinese defending their mother tongue in foreign land. It is also the the end-result of soul and the emotional connection between past and future. The flower and grass of the school, the rain drops, the sweat on the pitch with water, a corner of the library, the self-study in the afternoon, the blue sky shadow, the attitude of the practice and the happy graduation trip etc. These are all the charm of YUK CHOY HIGH SCHOOL. Thus, design doesn't need a comprehensive innovation. It's about thinking how to preserve these precious humanistic value, and inject fresh energy to the brand, in order to build a bridge to connect the heart.

育才独中（全名：霹雳育才独立中学），是马来西亚一所由当地华人民办，以百年校史为基石，注重全人品质发展的中学。一所历史悠久的学校潜藏着许多扣人心弦的故事，这些以爱为核心的回忆，是孩子成长的脚印，同时也是培养健康价值观的珍贵养分。“我们就是故事”是1983ASIA提出的设计观点。故事讲述的不只是南洋华人在异地勇敢捍卫母语的伟大精神，更是你我他的心灵归宿，过去与未来的情感联系。学校的一花一草，雨声点滴，球场上的汗与水，图书馆的某个角落，那个自习的下午，蓝天树影，练习的姿态，毕业旅行的打闹嬉戏……这些都是育才独中的魅力所在。因此，设计需要做的并非全面的革新，而是思考如何保存这些珍贵的人文价值，并为品牌注入新鲜的活力，构建心灵间紧密相连的桥梁。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN：SUSU & YAO 苏素 & 杨松耀

YEAR：2014

COUNTRY：MALAYSIA, IPOH 马来西亚, 怡保