I got the opportunity to work with Charlie McDonnell, Jimmy Hill, and Hank Green to design the logo for their new morning show called "Cereal Time". The show runs five times a week at 7am GMT.
1. Quick Sketches: Exploring initial concepts, art direction, and typography styles. Keywords: alarm clock, sun, cereal bowl, milk, fun, witty, personal, direct, authentic, retro, friendly.
2. Initial Studies: Polished versions of some of my favorite concepts from #1.
3. Approved logo + Color Scheme studies: Charlie and Jimmy both liked the top center study from #2 and asked for a more simplified version of the logo, plus another version with a spoon. I also tried mixing more color variations to add options.
4. Final Art: First logo from #3 wins!