Brand identity for a burger restaurant named "Rindvieh" – which is the german word for "cattle", but is also used in colloquial speech (in singular form) to (sometimes lovingly) call somebody a fool, idiot, slightly clumsy, etc.
The logo mark tries to pick up on the latter with its overall naive style and the big smile:
A quick shot at a colored version.
A less constructed alternative.
A first shot at the logotype. Burger placeholder photo by Arne List (License: CC BY-SA 2.0).
Exploring claim and a compact version of the logotype.
First (quick!) version of the menu.
