This is a set of 10" TV stings to introduce the Tetley brand to the South African market. We used colour to illustrate a woman's change in mood, as she sips the tea. At first, we see a scene in black and white. As she sips her tea, the scene transforms into colour, thanks to Tetley.

 

Role: Art direction.

Credits: ECD: Rui Alves. CD: Jacques Shalom. Writer: Andre Vrdoljak. Production house: Johnny Gun. Director: Brennan Lewis.