Making the ultimate iconic event even more so.
2015 was an opportunity to build on our success of the previous year, with a more inclusive look at the thrilling live festival. Our integrated campaign was tailored to help build the reputation and draw in new audiences. To turn the iconic into the unmissable.
Digital Marketing
OOH
Photography
TV
Web
The development of the stands at Aintree meant that even more tickets were available to sell. This came with an ongoing need to elevate perceptions of the event as a whole.
Even though the Grand National is one of the world’s best-known sporting events, Liverpool folk are spoiled. There’s a lot of leisure on offer in and around the city. Ladies day in particular needed to align with a great girls’ day out. In fact, if there was one day that needed to encapsulate the perfect girls annual get together, it was this.
The festival is a glorious display of unscripted theatre. So we captured the drama of actually being at the festival in a dynamic fashion. With the authenticity and impact of world-famous racing names we brought to life the whole heart-stopping event. Sam Twiston-Davies nailed the anticipation and grandness of Opening Day, while Katie Walsh – riding in couture dress and Louboutin heels – reaffirmed both the excitement and elegance of an all-inclusive Ladies Day owned by the ladies of Liverpool. When the festival began Opening Day crowds were up 4%. Ladies’ Day were up 6%. And Grand National Day was a complete sellout.
Even though the Grand National is one of the world’s best-known sporting events, Liverpool folk are spoiled. There’s a lot of leisure on offer in and around the city. Ladies day in particular needed to align with a great girls’ day out. In fact, if there was one day that needed to encapsulate the perfect girls annual get together, it was this.
The festival is a glorious display of unscripted theatre. So we captured the drama of actually being at the festival in a dynamic fashion. With the authenticity and impact of world-famous racing names we brought to life the whole heart-stopping event. Sam Twiston-Davies nailed the anticipation and grandness of Opening Day, while Katie Walsh – riding in couture dress and Louboutin heels – reaffirmed both the excitement and elegance of an all-inclusive Ladies Day owned by the ladies of Liverpool. When the festival began Opening Day crowds were up 4%. Ladies’ Day were up 6%. And Grand National Day was a complete sellout.
