Web Redesign / 2015
DB2Land has long had to deal with an outdated website
that isn't reflecting its brand positioning.
Petit-o! was engaged to be the
key design consultant for its overhaul.
 
 
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PROBLEMS IDENTIFIED
 
Web design
Extremely outdated in terms of HTML;
Inability of mobile-responsiveness.

Usability
Painful: Prospective customers need to download heavy PDFs to obtain property details.

Content-management
Back-end administrator have to extract and upload feature images for each property;
Copywriters need to re-write enticing copy for potential investors for each property;
Developers have to upload and maintain PDFs.

Performance
Failed to support the full potential of boutique properties that DB2Land has been building.
It does not encourage engagement between the company and users.


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THE NEW WEBSITE
 
Web design
Modern, mobile-responsive.

Brand positioning
An accurate reflection of the boutique property company’s positioning.

Content-management
The CMS was built and supported using WordPress, supporting integrated link management;
a search-engine- friendly, clean permalink structure.
Filters, categorizing and maintenance are managed easily.

Usability
Visitors enjoy property images at the ease of their browser window,
as well as obtain essential information with just one click.

Performance
Call-for-action navigations are built into the
site structure to enhance and improve conversions.
 

Project Scope:
• Web design & development
• Copywriting
• Design consultation

Client: DB2Land
Agency: Petit-o!
Year: 2014
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Web Redesign / 2015
16
195
6
Published:

Web Redesign / 2015

Web redesign project for a boutique property company in Singapore.
16
195
6
Published: