The competition requires the school children to awaken the human rights defender inside them. To recruit the future human rights activists three visuals were developed, which depict Gandhi, Martin Luther King and Nelson Mandela when they were still only kids. Contest entries should represent human rights and if possible illustrate where and how they were flouted. A selection of the best pictures will be showcased in a travelling exhibition in 2016.

 

Agency:                                 Air Brussels

Advertiser:                             Amnesty International

Advertiser’s supervisor:         Philippe Hensmans

Creative Director:                  Marie-Laure Cliquennois / Grégory Ginterdaele

Art Director:                           Sebastien Stronghead Verliefde

Copywriter:                            Julien Scouze Riviezzo

Print Production:                    Maxime Douillet

Craft & Design Director:         Caroline Marson

Creative Producer:                 Bérengère Lurquin / Anne Gruszow              

Photography & Retouch:        The Pickles