Amnesty International and Air Brussels launched a campaign together to help promote a photo contest for school children: “Rights in the eye”.
The competition requires the school children to awaken the human rights defender inside them. To recruit the future human rights activists three visuals were developed, which depict Gandhi, Martin Luther King and Nelson Mandela when they were still only kids. Contest entries should represent human rights and if possible illustrate where and how they were flouted. A selection of the best pictures will be showcased in a travelling exhibition in 2016.
Agency: Air Brussels
Advertiser: Amnesty International
Advertiser’s supervisor: Philippe Hensmans
Creative Director: Marie-Laure Cliquennois / Grégory Ginterdaele
Art Director: Sebastien Stronghead Verliefde
Copywriter: Julien Scouze Riviezzo
Print Production: Maxime Douillet
Craft & Design Director: Caroline Marson
Creative Producer: Bérengère Lurquin / Anne Gruszow
Photography & Retouch: The PicklesAccount Manager: Julie De Smedt