Purchasing high value items online requires a clear and well-structured website that highlights key products and information such as delivery details in a clutter free interface. Well-designed products need a website that reflects their quality and style.
For our redesign of the Feather & Black website, we carried out an research & discovery phase to understand customers’ requirements and frustrations with the existing website. Based on our findings, we designed a responsive website which offered a rich and seamless user experience enabling customers to buy products with ease.
