Beck's Scratchbottle Edition
It‘s a party phenomenon:
People like to scratch shapes into the characteristic aluminum neck of BECK‘S bottles.
Based on this insight we developed an interactive and playful packaging that turned
the whole bottle into an aluminum canvas – designed by your night out.
Creative Managing Director/s: Jan Harbeck

CCO: Wolfgang Schneider

Creative Director: Daniel Schweinzer, Lukas Liske, Ricardo Wolff

Art Director: Nicolas Moles

Copywriter: Lukas Liske, Charlotte Gärtner

Kundenberatung: Lindsay Jönsson

Agency Producer: Michael Pflanz, Markus Kuhn

Photographer: Michail Paderin, Christian H. Hasselbusch

Illustration: Jessica Witt, Marianne Nicolas, Simon Stehle, Lena Dirscherl

Music: Zac Bronski

Motion Design:  Marius Menzel
 
Beck's Scratchbottle Edition
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Published:

Beck's Scratchbottle Edition

BECK'S is a traditional beer brewery from North Germany. It's served in almost every bar and nightclub throughout the country and has a history i Read more
33
445
2
Published:
Copyright Info

Attribution, Non-commercial

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