The first social media campaign in support of child labour.
The one that involves staying up late to finish a drawing, being too preoccupied for school and getting paid with snuggles.
The one that involves staying up late to finish a drawing, being too preoccupied for school and getting paid with snuggles.
Insight
68 million children are forced to do an adult's job, when their only occupation should be to live as a child.
68 million children are forced to do an adult's job, when their only occupation should be to live as a child.
Idea
Full-time Child is a project by "indifesa" to promote a new career, the only one right for a child: the childhood.
Full-time Child is a project by "indifesa" to promote a new career, the only one right for a child: the childhood.
To generate awareness about child labour we turned the childhood into a real job, creating the CV of the infant workers on Linkedin, their project's portfolio on Behance and the Facebook Pages to follow their activities. Supporting "Full-time Child" means ensuring that children all over the world can earn success in the childhood career.
Young Lions Italy 2015 - Silver (cyber)
