The Coca-Cola Company will this year be celebrating 100 years of its iconic glass bottle packaging – the Coca-Cola® contour bottle – The bottle – which was patented in 1915 – stands as one of the most famous packages ever invented. But Coca-Cola’s anniversary celebration is aimed at being far more than an exercise in nostalgia.
In 1915, Coca-Cola attempted to fend off a host of copycat brands by strengthening its trademark. The company and its bottling partners issued a creative challenge to a handful of U.S. glass companies: To develop a “bottle so distinct that you would recognize if by feel in the dark or lying broken on the ground.” The Root Glass Company of Terre Haute, Ind., developed the winning design, mimicking the elongated contour shape and distinct ribs of a cocoa bean. The bottle was patented on Nov. 16, 1915 and has since inspired a century’s worth of signature moments in film, social history, design and fine arts.
In Venezuela they selected four artists to customize the Contour bottle of whom I was one of those chosen to make an art that was also painted in live at the celebration party in Caracas.
Process on Canvas