Andrei Tarkovsky was one of Russia’s most distinguished contemporary directors known for his highly personalized and poetic films. The son of poet Arseniy Tarkovsky, he studied Arabic and worked as a geologist before attending the State Film School in Moscow. Tarkovsky’s films include his 1962 directorial debut Ivan’s Childhood, Andrei Rublev, Solaris, Mirror, and Stalker. He directed the first five of his seven feature films in Soviet Union while his final films, Nostalghia and The Sacrifice, were produced in Italy and Sweden.
Throughout his cinematic works, relationships between space and time is explored in abstract, unconventional language that foregrounds the phenomenological basis of autobiography. Themes of nostalgia, memory, spirituality, and decay are consistently recurring motifs in the films. The project attemps to incorporate the essence of Andrei Tarkovsky and his films through a consistent visual language and design deliverables that work together as an integrated system.
Nothing is permanent. Our existence on earth is everchanging, evolving and perishes into dust once it has run its course in time, gaining material weight only in its recollection.
The photography for this project was created around a central photostory using a consistent color tone and objects seen in reflections.
The advertisements were closely related to the posters and served as announcement and promotional pieces. I intended the ads to be mysterious and intriguing. This was the main reason I included a quote from the movie that would generate some interest in the viewer.
STATIONERY & BUSINESS SYSTEM
ESSENCE OF DECAY // The essence of Tarkovsky’s films were the themes that repeated in his movies. The theme of lost innocence, deepest desires, shallow faith and half forgotten memories. A reflection of Tarkovsky’s haunted soul: his search for spirituality, connection, Truth exposed through the indelible images that inevitably define our own imperfect lives, trivial or mundane.
LIFE CONTAINS DEATH // Tarkovsky believed that death is enclosed in life. Life and death are two elements of nature that goes hand in hand. However, if life could be captured or enclosed through an artistic expression it would live forever.Keeping this thought in mind, I decided to use a lided terrarium. Life captured inside a bottle.