Soulpepper Theatre Company
Identity System
Below is the new Soulpepper identity system. The project started with the creation of the logo. It continued on to the business materials such as the letterhead, business card, and envelope. Then it elaborated onto the promotional theatre materials such as play posters, playbills, and seasonal brochures.
Logo, Letterhead, Envelope and Business Card
Theatre Poster
Playbill cover
Inside playbill
Winter brochure on left, playbill cover on right
Inside the winter brochure