Empathy Game For User Journey Eploration
The Flow
1.     Setup. Places turned face down in a grid pattern, Motivator cards are turned face down, Resource cards are turned face down.
2.     Throw 2 dice.
3.     Number of total determines Character(s) (which are all numbered 2-12).
5.     Activity: Determine Goal of Character(s) based on Motivator and secure post-it to ‘Goal’ Card.
6.     Pick 3 x Resources blindly.
7.     Choose starting point on face down place matt (anywhere on outer perimeter).
8.     Roll 1 x dice and move steps (along corners only).
9.     After everyone’s Characters have taken their first move, reveal three Places of your Character’s journey based on where you’ve landed.
10.      Activity: Together imagine Guest’s journey based on: 3 surrounding Places, Resources, Character(s), and identified Goal.
11.      Activity: Discuss Opportunities & Challenges.
12.      Vote on best Opportunity (within the team or against other teams).
 
Alternative Play Mode
If a team has a particular Resource (for example a technology) in mind they can choose it and pick 2 others randomly.
Empathy Game For User Journey Eploration
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Empathy Game For User Journey Eploration

Shift the mind from technology driven to scenario driven thinking.
4
205
0
Published: