MUJI newsletter
MUJI History (source : wikipedia)
Mujirushi (no-brand) Ryōhin (quality goods) began as a product brand of the supermarket chain The Seiyu, Ltd. in December 1980. The Mujirushi Ryōhin product range was developed to offer cheap good quality products and were marketed using the slogan “Lower priced for a reason.” Products were wrapped in clear cellophane, plain brown paper labels and red writing. Mujirushi Ryōhin's drive to cut retail prices for consumers saw the company cutting waste by for example selling U-shaped spaghetti, the left-over part that is cut off to sell straight spaghetti.
In 1983 the first directly operated Mujirushi Ryōhin store opened. In 1985 Mujirushi Ryōhin started overseas production and procurement, started to place direct factory orders in 1986 and in 1987 Muji started to develop material globally.
In 1989 Ryohin Keikaku Ltd became the manufacturer and retailer for all Mujirushi Ryōhin products and operations. Including planning, development, production, distribution and sale.
In 1991 Mujirushi Ryōhin opened its first international store in London, UK.
In 1995 shares in “Muji Tsunan Campsite” were registered as over-the-counter shares of Japan Securities Dealers Association. In 1998 Ryōhin Keikaku listed on the second section of the Tokyo Stock Exchange. From 2001 onwards it was listed on the first section.
The brand name "Muji" appears to have been used since around 1999.
Mujirushi (no-brand) Ryōhin (quality goods) began as a product brand of the supermarket chain The Seiyu, Ltd. in December 1980. The Mujirushi Ryōhin product range was developed to offer cheap good quality products and were marketed using the slogan “Lower priced for a reason.” Products were wrapped in clear cellophane, plain brown paper labels and red writing. Mujirushi Ryōhin's drive to cut retail prices for consumers saw the company cutting waste by for example selling U-shaped spaghetti, the left-over part that is cut off to sell straight spaghetti.
In 1983 the first directly operated Mujirushi Ryōhin store opened. In 1985 Mujirushi Ryōhin started overseas production and procurement, started to place direct factory orders in 1986 and in 1987 Muji started to develop material globally.
In 1989 Ryohin Keikaku Ltd became the manufacturer and retailer for all Mujirushi Ryōhin products and operations. Including planning, development, production, distribution and sale.
In 1991 Mujirushi Ryōhin opened its first international store in London, UK.
In 1995 shares in “Muji Tsunan Campsite” were registered as over-the-counter shares of Japan Securities Dealers Association. In 1998 Ryōhin Keikaku listed on the second section of the Tokyo Stock Exchange. From 2001 onwards it was listed on the first section.
The brand name "Muji" appears to have been used since around 1999.
