In 2013, we created the Mars collection, in which the theme of space in construction continued in the design of the case in a complex enamel technique, giving a glossy pulsating color in edge frame of polished steel. Of course, this technique, very complex and decorative, had to find its embodiment in female watches. Today we present the latest collection of Mars Lady, in which color plays a key role.
PURE FORM – PURE COLOUR
Color in watch design traditionally occupies a minor place. Usually there’s much more focus on form and functionality. However, for example, in automotive design with all the attention to the technical aspects, ergonomics and plastic of the form, color plays such a huge role that it is inseparable from the image. It is worth remembering sports cars: how much less interesting would be the perception of the car, if there was no color!
Creating a collection of Mars Lady, we decided to use the color as the main design element that will form the basis of the expression of the individuality of the watch owner, starting with a burning bright red hue. Having such a brilliant actor on stage, we decided to minimize all other elements, and created a watch of a clean concise form.
Pure geometric form, black and red - the echo of the Russian avant-garde, from which grew the entire modern design.
THE UNITY OF FUNCTIONALITY AND EMOTIONS
Bright shades are located on the side of the case, and on the front - polished beveled bezel, functional black dial, with only one feature - the hours are shown not by the hand, but by a transparent rotating disk and a red triangle on the dial at the 12 o'clock position.
With all the attention to the external appearance, the watch is beautiful inside and out: they are provided with fine mechanical movement with self-winding.
Color must have noble texture in order to create an impression, and for this task a technique of enamel, which is not amenable to automation, is perfect. To create a watch with such a rich glossy colour combined with polished steel, handicraft of repeated application of color is used, baking and polishing, and of course, due to the complexity of the process, many of the cases have to be rejected. Precious case complemented by a sapphire crystal and straps of a special form, continuing the shape of the case, made of crocodile leather or calf leather with perforation and stitching for a more sporty image.