A combination of the most recent farming technology, product variety, innovation, discussions, networking opportunities, farming hospitality and ideal weather conditions ensured that NAMPO 2015, which took place near Bothaville in the Free State in May of 2015, upheld its reputation as South Africa’s agricultural showcase.
Shell have a permanent building at NAMPO, which they use to showcase their greases, lubricants and oils suited to Agriculture.
Our brief was to streamline Shell's previous NAMPO exhibits and bring the venue up-to-date with the corporate CI as well as create a professional platform to discuss and demonstrate products. Whilst the interactions with clients require a professional platform to operate from so to we could not ignore the fact that many arrive with family members and their children and so had to ensure the area also incorporated fun zones. NAMPO is, after all, a family event.
To this end we included large format fabric prints to clad out the interior walls, skalektrix track for the children, F1 wheel change competition for the older visitors, a cafe for sit down meetings with clients as well as a range of Ferrari and Shell merchandising points.
Externally the building was unmistakably Shell branded with contravision to windows, external Shell fascia cladding and outdoor graphic displays.
Year-on-year the equipment produced is scalable for future years events, meaning we can upgrade annually to further enhance the site.
A great event, great project and definitely a great change from the usual trade shows and exhibitions we produce.
