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    Changi Airport's popular contest, Be A Changi Millionaire, is back this year. Changi Millionaire will be infused with new local elements to celeb… Read More
    Changi Airport's popular contest, Be A Changi Millionaire, is back this year. Changi Millionaire will be infused with new local elements to celebrate Singapore's 50th anniversary. A set of six exclusive premiums designed by local designers will be offered as instant prizes, which are given out to shoppers who participate in games. Read Less
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Brief: To create and develop a digital campaign that communicates the launch of Changi Millionaire 2015. Their primary target audience are the Chinese from China as they are more willing to spend more when transiting or upon arrival. 



Client: Changi Airport
Agency: JWT SIngapore
 
Chief Creative Director: Valerie Cheng
Creative Director: Alan Leong
Art Director: Wilson Foong
Copywriter: Jasmine Tan