1. Painting the characters (based on concept-art and 3D-models given by customer),
2. Creating the ice-cream from scratch using 3D-modeling, passes compositing and painting-over,
3. Writing the text (may be called calligraphy, I guess).
All of these pieces are done for AD campaign of the ice-cream "Эkzo. Mango-Raspberry".
For "PRAVDA. production" agency
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