Panama City streets are damaged. This inconvenience causes a lot of discomfort to drivers who have to transit through these streets everyday.
Telemetro Reporta, the most influential news program in Panama, decided to display the drivers thoughts directly to those responsible of streets maintenance.
We installed a device inside the potholes of the most damaged streets in the city that tweets a complaint every time it is stepped by a car to the twitter account of the Department of Public Works (@MOPdePanama). A special segment was created in our news show to present the complaints and made others aware as well. People started interacting with the tweeting pothole, share their experiences for public exposure on twitter and tv
Every street where the device was placed has been repaired or is in the process, many of which are long stretches that had been neglected for years considerably increasing the percent of attended cases.
Credits:
Associate Creative Director: Ale Blanc
Creative Director: Kochi Restrepo
Art Director: Edmar Quiros
Copywriters: Kochi Restrepo / Edmar Quiros
Digital Producer: Alberto Lam
Executive Producer: Benji Liao
Chief creative officer: Pinky Mon
Head of art: Bob Perez
Digital manager: Luis Gonzalez
General Manager: Monica Urrutia
Producers: Ruki Alvarez / Monica Crespo
Production companies: VFX Panama / SAKE
Awards:
Cannes Lions. Bronze. Entertainment Lions. Social Brand Experience
Cannes Lions. Shortlist. Media: Use of Social Platforms.
Cannes Lions. Shortlist. Media: Publications & Media.
Cannes Lions. Shortlist. Direct: Publications & Media.
Cannes Lions. Shortlist. Direct: Use Of Social Audience.
Cannes Lions. Shortlist. Direct: Response/Real-Time Activity.
Cannes Lions. Shortlist. Media: Publications & Media.
Cannes Lions. Shortlist. Direct: Publications & Media.
Cannes Lions. Shortlist. Direct: Use Of Social Audience.
Cannes Lions. Shortlist. Direct: Response/Real-Time Activity.
Clio Awards. Gold. Branded Content. Digital.
Clio Awards. Bronze. PR. Special Event.
Clio Awards. Bronze. PR. Special Event.
One Show. Silver. Social Media. Innovation in social media
One Show. Silver. Social Media. Corporate social responsibility / Branded social campaign
One Show. Silver. PR. Corporate social responsibility / Brands, products & services
LIA. Silver. Digital. Use of Social Media.
LIA. Bronze. Digital. Media Promotion.
LIA. Finalist. Digital. Innovative Use of Digital.
LIA. Finalist. Integration. Integration.
El Ojo de Iberoamérica. Gold. Interactive. Use Of Social Media.
El Ojo de Iberoamérica. Silver. PR. Digital-Social Media.
El Ojo de Iberoamérica. Silver. Media. Film/TV
El Ojo de Iberoamérica. Silver. Media. Media Mix.
El Ojo de Iberoamérica. Bronze. Media. Digital Media.
El Ojo de Iberoamérica. Bronze. Content. Audiovisual.
El Ojo de Iberoamérica. Bronze. Content. Digital.
Clio Awards. Gold. Branded Content. Digital.
Clio Awards. Bronze. PR. Special Event.
PromaxBDA Latin America Awards. Gold. Marketing Digital.
LIA. Bronze. Digital. Media Promotion.
LIA. Finalist. Digital. Innovative Use of Digital.
LIA. Finalist. Integration. Integration.
El Ojo de Iberoamérica. Gold. Interactive. Use Of Social Media.
El Ojo de Iberoamérica. Silver. PR. Digital-Social Media.
El Ojo de Iberoamérica. Silver. Media. Film/TV
El Ojo de Iberoamérica. Silver. Media. Media Mix.
El Ojo de Iberoamérica. Bronze. Media. Digital Media.
El Ojo de Iberoamérica. Bronze. Content. Audiovisual.
El Ojo de Iberoamérica. Bronze. Content. Digital.
Clio Awards. Gold. Branded Content. Digital.
Clio Awards. Bronze. PR. Special Event.
PromaxBDA Latin America Awards. Gold. Marketing Digital.
Articles:
