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    Briefcase is an industrial design studio located in Mexico City that applies their projects as interventions in urban spaces. The studio focuses … Read More
    Briefcase is an industrial design studio located in Mexico City that applies their projects as interventions in urban spaces. The studio focuses in open spaces and urban areas, which served as inspiration during the brand’s development. The logotype alludes to the fusion and duality between two personalities and philosophies. These are taken to form one single graphic expression that is both modern and timeless. Urban landscapes inspired the stationary and the layouts present throughout the brand’s elements. The contrasting typography and colors, such as the bright yellow, aim to imitate open spaces and the signage that is seen in cities, as well as other elements, all of which reflect Briefcase’s work.   Read Less
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Briefcase
 
Briefcase is an industrial design studio located in Mexico City that applies their projects as interventions in urban spaces. The studio focuses in open spaces and urban areas, which served as inspiration during the brand’s development.
 
The logotype alludes to the fusion and duality between two personalities and philosophies. These are taken to form one single graphic expression that is both modern and timeless. Urban landscapes inspired the stationary and the layouts present throughout the brand’s elements. The contrasting typography and colors, such as the bright yellow, aim to imitate open spaces and the signage that is seen in cities, as well as other elements, all of which reflect Briefcase’s work.  
Briefcase es un estudio de diseño industrial ubicado en la Ciudad de Mexico que aplica sus proyectos como intervención en espacios urbanos. El estudio se especializa en espacios abiertos y áreas urbanas los cuales se utilizaron como inspiración para el desarrollo de la marca.

El logotipo hace alusión a la fusión y dualidad entre dos personalidades y filosofías, llevadas a una sola expresión gráfica la cual es moderna y atemporal. Los paisajes urbanos sirvieron como inspiración para desarrollar la línea de papelería y la distribución de sus elementos. Se utilizaron colores y tipografías contrastantes para al igual imitar el estilo de espacios abiertos y el uso del amarillo en los señalamientos de las ciudades, entre otros elementos, que reflejan el trabajo de Briefcase.