In partnership with the Elos Institute, "GVT na Praça" promotes collective empowerment, getting closer to the community in the neighborhoods where GVT operates in the city of São Paulo, integrating public power, private initiative, the third sector, and the local community. The project revitalizes public spaces, establishing a more humanized relationship with the residents and involving GVT's volunteers. The volunteers are encouraged to participate not only in the community work but in the whole process of formation and engagement of the communities, which gain a leisure space and understand their role in the preservation and better use of what has been transformed.
In this project, carried out while I was working at Loducca, I created the visual identity for "GVT in the square", following the guidelines of the "GVT Institute" brand. Communication and signage pieces were also created.
