HP
A 12 part animation series featuring fun and informative characters who highlighted HP products and sales incentives while entertaining the young male audience. The goal of the videos and the overall agency campaign was to increase program participation and overall HP sales by the CDW sales team. The new creative and clever direction quickly created a buzz within both organizations. Sales numbers increased by over 30% in just one quarter, and the number of account managers selling HP Networking products tripled.
Featured are my favorite two...
