As a requirement for our Integrated Marketing Communciations class, we formed groups of Ad agencies to formulate plans for brands. We only have a week to make one (from research, planning, ideation, and execution). One week, we were challenged to incorporate values advertising with a brand and come up with the least budget possible.

This campaign includes out-of-home efforts around busy business areas that showcase a trash bin for Bayani Brew bottles. These bins are translucent and house-shaped. They're also based on the brand's advocacy and mission, to build homes for the needy. A full trash bin will signify a home built for a family. Everyone will see the progress; that we all contribute to the advocacy.

Another out-of-home effort will be done inside trains. Transit ads will be employed to further ignite interest towards the brand and the advocacy.

 

The ad will take advantage of the typical MRT/LRT situation: crowded, you're too tired because of standing up, hot, and basically like a train to hell. Questions and/or statements (like: Can't stand the wait?") will be spread through these ads to catch the markets attention. Two CTA's will then follow: one to buy Bayani Brew and two, to help the needy.