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    Flora Céodeu is a cultural and artistic project developed by students of St-Pierre / St-Paul high school (Dreux), in tribute to the city automoti… Read More
    Flora Céodeu is a cultural and artistic project developed by students of St-Pierre / St-Paul high school (Dreux), in tribute to the city automotive and industrial past (Facel-Véga, Renault). The will of the high school was to have a singular visual identity to create a visual link among students’ works (floral sculptures built with mechanical parts). Flora Céodeu is a visual identity developed through a mix between floral universe and industrial universe. Read Less
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FLORA CÉODEU

Flora Céodeu is a cultural and artistic project developed by students of St-Pierre / St-Paul high school (Dreux), in tribute to the city automotive and industrial past (Facel-Véga, Renault). 

The will of the high school was to have a singular visual identity to create a visual link among students’ works (floral sculptures built with mechanical parts). 

Flora Céodeu is developed through a mix between floral universe and industrial universe. The logotype combines circular shapes and angular shapes. With reference to Renault and Facel-Véga, the diamond is a central element of the logotype. The whole strengthens the contrast between the coldness of steel and the warmth of flowers. 


client 
• 
L.G.T St-Pierre / St-Paul


year 
• 
2014 


services 
• 

brand design 
logotype, visual identity 

print 
business card, stationery, t-shirt 


typeface 
• 

Fengardo Neue 
Loïc Sander (Velvetyne Type Foundry, 2012)