HISTORY BROUGHT US HERE.
Art Direction & Web Design
Jeep needs no introduction. it’s an icon of freedom, adventure, adrenaline and toughness, a war hero. It’s part of our lives, part of modern history. Every new car they make is more than just a car. It’s a symbol of authenticity but also a peak of more than 70 years of innovation in offroad vehicles. Like the new Jeep Grand Cherokee, the most awarded all-terrain vehicle in the world.
Only an unconventional banner could honour this epic car. So we played hard. We developed a special banner that captured by itself what this car meant for car or even mankind history. Through a smarter use of “pop unders” -a bad advertising practice, now forbidden by most browsers- the banner interacted with your history record to discover yourself how much in common you had with the new Grand Cherokee and drove the user to a microsite where the experience get richer.
It showed in depth, the hows
and whys of the evolution
that brought us the new
Jeep Grand Cherokee.
Down image. Header: The Road of innovation