- So what is “Mightier is the Mongrel”?– it’s a statement of intent, a call to action, to hopefully help people switch out of ‘sameness’, everyday & expected thinking. It’s a badge of honour to tell the world, “I’m trying to be better”; “I work harder to be smarter than the crowd” “I do different things & things differently as I expect better outcomes & results”.
As a brand it’s personality & characteristics include being informative, savvy, challenging but approachable, engaging, creative and inspiring. -
This is a partial description of the brand concept, provided by client. The whole idea ws to create stationary kit that will inspire people to think differently and to act differently. We started with the logo and more items are to follow.
