The Viewbook is Art Center’sprimary print piece used for student recruitment. We wanted to create a unique userexperience distinct from our website. The book reflects the diversity, spiritand creative intensity of the school. We varied paper stock to present studentvoices, artwork and institutional information. Exposed binding and die-cutcover typography make the workings of the book, and by extension the College, visible.QR codes are used to bridge print and digital technologies.