Georain – Visual Identity
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    Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. When needed – like… Read More
    Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. When needed – like during a drought – they can initiate weather modification operations to increase the humidity in the existing clouds and boost rainfall in the drought-stricken areas. It is also possible to “over nucleate” clouds with so many particles that they hold in their moisture until they have passed over the target area, which then will get sunny weather. Georain can prevent fog at airports, stop hail damage in cities and increase snowfall at ski resorts. This 3-week project was my exam at my 2nd year at Westerdals ACT. The brief was to create a visual identity to draw attention to one of the world's water problems. Read Less
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Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. When needed – like during a drought – they can initiate weather modification operations to increase the humidity in the existing clouds and boost rainfall in the drought-stricken areas. It is also possible to “over nucleate” clouds with so many particles that they hold in their moisture until they have passed over the target area, which then will get sunny weather. Georain can prevent fog at airports, stop hail damage in cities and increase snowfall at ski resorts.
 
This 3-week project was my exam at my 2nd year at Westerdals ACT. The brief was to create a visual identity to draw attention to one of the world's water problems. 
 
 
 
 
↑    The dynamic identety consists of geometric patterns based on the different precipitation types like drizzle, heavy rain and snow.
 
 
 

 
 
 
↑    Georain uses a King Air C90 with the world's most modern cloud seeding technology. I designed the aircraft with graphics that makes it recognizable from long distances.
 
 
 
↑    A dummy of one of the hygroscopic flares used to seed the clouds.
 
 
 
↑    The flares comes in different versions for different precipitation types. This one is for heavy rain.
 
 
 
↑    Change the weather? Just fill out this form!
 
 
 
 
 
 
 
 
↑    The booklet explains how the technology works and how it can help people in the drought-stricken areas.
 
 
 
Thank you :)