In a group of three we had to come up with a campaign. it had to be 1. for Television 2. inspired by Barbara Kruger. We took Krugers style of bold and boxed lettering and put it into our work. We first came up with our campaign idea digitally. With the idea of tweet cinema. this is where us as sony every week give the public a different genre of film. and using twitter they have to tweet their movie plot in the 140 characters. and we would choose the best one and give away a free Sony tv.