Ettore Sottsass book. The book is designed in the style of Ettore Sottsass’ works, who was one of the founders of the Memphis Group. The book is about postmodern, a direction in graphic design, and the Memphis Group. "Memphis" style was anarchic, and one of its goals was a free expression of the designer. Following one of the basic tenets of postmodernism, it was actively opposed to "the good taste" advocated by modernist direction styles. The book is designed in the style of Memphis Group representatives’ works. Bright colors and a variety of geometric shapes are the main feature of this style. The emphasis in book design is made exactly on this.