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    This was a collaboration brief between Visual Communications, Copyrighting and Multimedia students at Vega School of Branding. The brief tasked u… Read More
    This was a collaboration brief between Visual Communications, Copyrighting and Multimedia students at Vega School of Branding. The brief tasked us with creating a TV Advert for a NGO that would bring awareness to the issue at hand, and hopefully raise a call to action. We as students where given 4 weeks to work on the brief, in which we had to do research on the brand, create a concept, and then final execution. The final execution involved filming and editing the story with the resources we had at hand. (As we are students, we had no budget, no special camera equipment or crew and there used simple camcorders) Read Less
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This is a brief for The African Wildlife Foundation, and we chose to focus on the issue of Rhino Poaching. This was a tough task as currently there is a lot of awareness surrounding this issue, yet not enough people act on it. We chose to focus on a young girls point of view. Targeting the older generation as they see a young girl make a naive attempt to "Save the Rhino"