• Add to Collection
  • Tools Used
  • About

    About

    Rich Learnings was a presentation given by a retiring executive vice president to the Adventist Health System corporate management community abou… Read More
    Rich Learnings was a presentation given by a retiring executive vice president to the Adventist Health System corporate management community about what he's learned during his career. This book was created from the content of that presentation and was presented to the executive vice president in recognition of his 30 years of service to the company. Read Less
    Published:
Rich Learnings was a presentation given by a retiring executive vice president to the Adventist Health System corporate management community about what he's learned during his career. This book was created from the content of that presentation and was presented to the executive vice president in recognition of his 30 years of service to the company.
The goal was to create an alternative to the traditional corporate retirement gifts—a plaque, a trophy, or a resolution—to present something that held intimate and relevant value to the recipient.
I was brought on to create the visuals used for the original presentation, which I then converted into a hard-cover book. I worked alongside the creative services team who gave insight on when the iconography worked well or was too on-the-nose.
Rich learnings
I challenged myself to remain within the parent brand expression although it falls outside of standard corporate communications jurisdiction. I treated this as an exercise in finding playful space in our visual language. The result was warmly received by my team, by the requesting client and also the recipient. This episode has also infleunced a new segment of the parent brand expression.
What does the Lord require of you? To act justly and to love mercy and to walk humbly with your God. Micah 6:8
Recognize that you might be wrong
Don't take a position too early in a discussion
Use words like wrong and mistake sparingly
Allow time for some problems to mature
Articulate the absolutes
Define reality
Allow people to make mistakes
Back your people, especially when they make a mistake
Care enough to confront
Set high but achievable goals
Don't ask your people to do something you wouldn't do yourself
What you need to start a hospital: big box stores, and big roads
Ask more questions, make fewer statements
QUANTITY PRODUCED
1
 
PRODUCTION COST
$81.26
 
PRODUCTION TIME
14 days
 
DIMENSIONS (WIDTH × HEIGHT × DEPTH)
10" x 8"
 
PAGE COUNT
32
 
PAPER STOCK
Cover: Hardcover, ImageWrap
Paper: NewPage Premium matte 100#
 
 
NUMBER OF COLORS
Digital CMYK
 
VARNISHES

 
BINDING
Saddle stitched
 
TYPOGRAPHY
Proxima Nova