Advanced Polymer Technologies is a global manufacturer of high-performance coatings and products used in the installation of sports tracks and fields and industrial applications. 

 

Working with Media Post, APT contacted us to help them consolidate and revitalize their online presence by taming the complexity of their existing site architecture, re-positioning the visual brand and greatly enhancing the back-end functionality of their web properties.

 

We worked with senior leadership extensively on information architecture, brand positioning and visual design for three sites:

AdvPolyTech.com as the global brand home, SportsbyAPT.com to focus on the products and sub-brands for that market, and IndustrialbyAPT.com to focus on consruction market and industry offerings.