KFC Concept Eatery Project Overview.
KFC came to Designworks Sydney with the ambition to create a new restaurant concept, an Australian first. Our job was to learn from the customer, lifestyle and retail trends from around the world, and translate the brand into a new concept store that was fit for purpose.
The concept was designed to feel like a grown up KFC by using a more sophisticated palette of materials, furniture, graphic language and tone of voice. The end result is a design language that sits comfortably in the local Parramatta area and at the same time offers a fresh perspective of KFC. The complete experience delivers a relevant and desirable stage to showcase and consume the new menu.
Strategy Lead: Clair van Veen
Creative Director: Kasia Wydrowski
Design Director: Geoff Courtmann
Design Team: Elki Lemmetty
Account Service Lead: Sara Catts
Interior Design partner: The Great Indoors
Contributors: Malcolm Jones