A few months ago, a client approached me and asked me to create a logo and carton design for their new brand, Pure Water. Their idea what that the water will be packaged in anenvironmental friendly and 100% recyclable carton box, instead of in a plastic bottle.

The first thing that came on my mind is if they can be so recycling minded, why couldn't I be too. I recalled that three years ago I designed a logo for a bottled water which got killed and decided to contribute to recycling and re-use the logo with slight adjustments.