ChromaDex Inc., started their rebranding initiative with a goal to be ready for the first big tradeshow of the year: Natural Products Expo West-Engredea. The logo mark was created by Beckerman PR meanwhile the 4 business unit icons (Analytics, Consulting, Ingredients and Standards) was designed by Danielle Morton. All other marketing collatoral such as backdrops, pullup banners, podium, flyers and business cards were also designed by Danielle Morton. With a new consistent look, ChromaDex was able to recieve recognition for their efforts and the show was a great success.