Arcadia is a chain of casinos and amusement arcades. In our brand identity design we tried to include images and concepts in tune with this world. We took the neon lights in Las Vegas as our visual inspiration, and Luck as the conceptual basis. We also made use of the ancient tradition of the Tarot and the wheel of fortune, where the third stage is wealth, represented by a sphynx holding a sword pointing skywards. This brand identity is featured in the signage at every branch of Arcadia, integrated with the name and typical symbols of the location and a "Good Luck" message in various languages. The result is colourful, eye-catching, and very amusing.