Logo
Full Blown Fitness is an online workout program. This project consisted of developing an identity and building an extensive website that allowed paid membership through the use of Stripe. The site also has a custom CMS for admin uploads and changes to content.
The Full Blown Fitness logo is a symbol that represents everything the company stands for. The guidelines and proportions of the logo are to never change from the assigned dimensions.
The x-height of the logo is defined by the circle elements that sit above it. When resizing the logo, the proportions must stay constrained. The x-height of the elements above the logo are 7 and 1/4 x high and 22 x wide.
The spacing between the elements and the first line of text is 1x. The x-height value from the top line of text to the bottom line is 6x with a 1x space between the first and second line of text. When positioning the logo on print material or collateral, it is important the spacing around the logo is at least one inch. This gives the logo room to breathe without being interfered with or fighting with other elements.
Colors
The colors used in the Full Blown Fitness logo were meant to represent the ideas of both fitness and natural dieting. It is because of these colors that Full Blown Fitness maintains such a strong identity.
Fonts
The typeface chosen for the Full Blown Fitness logo is Helvetica Neue.This font was chosen because of its boldness and ability to stand out. When paired with both the logo and the colors, the font makes up the last piece of our strong logo.
The top line of text is comprised of Helvetica Neue Light Italic and Bold Italic. The work “Full” should always remain light and the word “Blown: should always remain bold italic. The second line of text that contains the word ”Fitness” should always remain light. The order and or version of the font should never change.
Website
The website is based on the following specifications, it required a public blog, and a protected area behind a pay wall. The pay wall implements Stripes PHP API to keep sensitive data off the clients server. The site is responsive and uses current web technologies to best present the data at hand. A custom CMS was built to allow the client scalablility in the future.
