Launched in August 2014, K Luxe Lashes is an online Perth based purveyor of genuine mink lashes. With the foundation that each pair of lashes is expertly handcrafted from naturally shed mink hairs, K Luxe Lashes positions itself amongst the top brands. Its branding is designed to reflect the high qualities that the brand offers and promises.
Working side by side with the Director to build K Luxe Lashes as a brand, this project involves branding & stationery, packaging & website design, launch event & invitations, and social media & marketing.
Working side by side with the Director to build K Luxe Lashes as a brand, this project involves branding & stationery, packaging & website design, launch event & invitations, and social media & marketing.
The logo consisted of a simple initial that is used as a brandmark and is complimented by the modern and stylish logotype. Black and rose gold are chosen as the main brand colours to create a chic, urban yet feminine image.
The packaging was designed to portray the quality of the product. The magnetic closure box is wrapped using textured uncoated paper and polished with copper foiling. For women, beauty connotes an important emotional value - it is a representation of themsleves to the society and a reflection of how they see themselves as. Therefore to create a unique brand experience and build a relationship between the brand and customers, an inspirational quote - "Let your eyes speak a thousand words" - is written inside the packaging.
An exclusive launch event was held to introduce the product to the market. nspired by the fashion week invitations, K Luxe Lashes' invitations are beautifully done in copper foiling on a thick black paper stock and designed to fold by itself as an envelope. To add a personal touch, we decided to hand written the invitee's name on the invitation. Something chic and modern yet classic, the invitation is sealed with a copper custom made wax seal! DELICIOUS!
Assiting its Marketing with social media graphics, organising and directing its imagery to align with the branding - this project definitely requires attention to details, forward thinking and strategic planning.
The responsive website was designed to match the branding. Featuring an online shop, it is also designed for an easy navigation where the customers can access information about the products at the tip of their fingers.
