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    One of KFC's biggest issues was that for the most part they were out of most people's price range. So when we introduced a Value Menu, it was big… Read More
    One of KFC's biggest issues was that for the most part they were out of most people's price range. So when we introduced a Value Menu, it was big news. And the masses rejoiced - transactions jumped to their highest levels in 3 years. Read Less
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KFC
Value Meal Launch
One of KFC's biggest issues was that for the most part they were out of most people's price range. So when we introduced a Value Menu, it was big news. And the masses rejoiced - transactions jumped to their highest levels in 3 years.