In a nutshell iDENTITY (id) makes custom notebooks for a big variety of clients. They can make the weirdest and coolest ideas a reality. They work whit leather, steel, wood, plastic, you name it. Usually together whit their clients the make the coolest books, notepads and other stuff you can write or draw in. Their new goal is, to create their own original notebooks and writeables as well and sell directly to consumers.  

The only problem, they had no name, nor logo to leaf behind in the beautiful job they had dun. So people who got their hands on one of the cool books they had made, nothing was to be found of them… So a name was born, iDENTITY() iD. And to finish the job, new branding was needed. iDENTITY (iD) needed a logo and identity to leaf on and in their end products and sids iD usually works in collaboration whit other companies the branding needed to be neutral jet creative and professional. Sins a whole variety of materials are used a wish was that the logo could be used in such way.

Some of the other sketches and propositions that did not make it to the finals