This was part of a semester long rebranding project. The aim was to chose an existing business or target niche group and through research and auditing, identify problems and create a new visual identity system.

OJOS Eyewear was a new startup sunglasses company whose aim was to provide vision care to those in need around the world. Lacking a strong visual identity, the goal was to create a bold and dynamic identity system to match the compelling mission of this company.