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    This was an individual brief where the objective was to create cosmetic packaging out of cardboard. Using the colour and texture of the cardboard… Read More
    This was an individual brief where the objective was to create cosmetic packaging out of cardboard. Using the colour and texture of the cardboard as an advantage when it came to designing the overall look of the brand. A rational which includes research and development was also included as an outcome. Read Less
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E&L is an organic cosmetic brand, which originates from England.
The brief was to expand into the Australian market while differentiating the brand to others cosmetic brands while keeping true to the natural E&L brand. Aimed at environmentally friendly women where the packaging is made completely from recycled cardboard and has a geometric shape to reflect the high-end quality of the product. E&L have been around for 150 years and aims to educate Australian women on natural cosmetics with a collection of colours and shades that suit their needs.